The Titans have launched the #IAMCHAMPION campaign to start the process of addressing the transgressions of the past.

The organisation on Wednesday said this was in light of allegations made against Titans Cricket during the recently concluded Social Justice and Nation-building (SJN) hearings.

“The conversations coming out of the SJN hearings have revealed the deep hurt that lives all over our cricket,” said Titans Cricket CEO Dr Jacques Faul.

“We have listened and taken responsibility and remorse for our unwitting actions and words, and want to commit to a zero tolerance for injustice, inequality and racism.”

The campaign will have Titans Cricket selling #IAMCHAMPION wristbands, with all proceeds going to the Sky Blues Trust.

The wristbands will be available on the Titans website and at the Cricket Shop at SuperSport Park for R40.

Titans players will also wear them throughout the 2021-22 season.

Titans Cricket said it wants to build a community of role models, as part of its responsibility as custodians of the game.

“This wristband is not a plaster to calm over the hurt that so many players and administrators have felt, but it is a constant reminder to each of us to be better South Africans to each other, conscious of how hurtful our words and actions can be,” Faul added.