Viacom18 Sports has continued its investment in South African cricket by securing a major seven-year, exclusive digital and television broadcast rights deal with CSA.

The partnership deepens Viacom18’s commitment to present world-class cricket action from South Africa and comes mere days after it announced a 10-year partnership with SA20, South Africa’s newly-launched premier T20 league.

CSA and Viacom18 have pledged to work closely to enhance and showcase cricket from South Africa to the passionate fanbase in India.

READ: SA20 gets a broadcast sponsor

As part of the association, Viacom18 will present all senior men’s and women’s international competitions played in South Africa from 2024 to 2031.

The partnership will cover all international cricket from South Africa, including the iconic Mahatma Gandhi-Nelson Mandela Series between India and South Africa.

The deal includes other high-profile series like the Basil D’Oliveira Trophy against England and tours from Sri Lanka, Pakistan, West Indies, Australia, and Bangladesh.

ALSO: SA20 match schedule released

“South Africa is one of the most competitive and formidable teams across formats in world cricket, and this partnership will offer some great contests to the cricket-loving fans in India,” said Viacom18 Sports CEO Anil Jayaraj. 

Welcoming the partnership, CSA CEO, Pholetsi Moseki said; “CSA is pleased to partner with a broadcaster of Viacom18’s stature.

“This is an affirmation of our intention to beam to our waiting fans, the flavour of cricket that South Africa has in store, which is always exhilarating and entertaining.”