The ICC has launched a new visual identity for both the men’s and women’s Champions Trophy.

The Champions Trophy sees the top teams in the world come together for a two-week competition where every match counts.

The men’s event will return for the first time since 2017, while there is a new women’s version in the T20 format.

A battle for the Champions Trophy white jackets will occur every two years as an alternating men’s ODI event featuring the top eight teams and then entering a new era, the top six women’s T20 teams will compete in an intense showdown.

According to the ICC, “the newly created visual identity is a digital-first vibrant expression, deliberately challenging the status quo, with an unconventional typographic logo which sets the tone for the look – bold and loud, confident and fun.

“It has been designed to be agile, distinctive, and expressive, it’s inspired by the language of cricket; from the unique and integral words that describe the game, to the shouts when a wicket falls, to the name of each superstar that appears on the back of their kit. Both the verbal and written words are an integral part of the sport and that is celebrated through the brand.”